Lower than 3 years ago, the danger of being penalised for link-building was not a serious concern for almost all SEO agencies. Getting as many links as you possibly can from your mixed bag of internet sites of varying quality had been a bread and butter means for increasing rankings for competitive keywords.
But because the launch of Google’s Penguin algorithmic update in April 2012, following by a few crippling updates thereafter, the quality link building services has grown to be increasingly tougher.
This business effect of being penalised for inferior link building is not really to get overlooked, when letting your SEO agency build links for you, for your organic profits could potentially vanish overnight.
Typically, this comes by means of a sharp drop in rankings, causing a major dip in organic traffic and conversions. The extent of your penalty will vary depending on how many questionable links your SEO agency went along to the hassle of finding for yourself.
Google penalises sites that be a part of manipulative backlink building practices, like
Using keyword rich anchor-text. An example will be a link from the blog article, but instead of using your manufacturer as being the linking text, the website link has got the text “Sydney Tax Consultants”.
Buying links. An illustration could be paying to possess a text link on another website to yours.
Excessive link exchanges. An illustration would be where site A links to site B and site B links to site A.
Article writing / guest posting done on scale. Including creating articles and distributing them on sites with fairly low editorial discretion by using a link back to your website.
Creating links on automated, unmoderated or free for many sites. An illustration of this this would be most directories that provide free listings with little to no editorial discretion.
On the other side, Google rewards sites to have links that are relevant, highly editorial (created in the full discretion of the webmaster who come up with link) and therefore have natural anchor text.
Unfortunately, on account of either ignorance or short-term thinking, there are still many SEO agencies out there brokering low quality or manipulative links. Why? Because they are not too difficult to achieve.
The irony is when you might have these low quality links pointing to your site, you may experience a short term benefit in rankings. But when a fresh algorithm update is released, you stand to lose a big chunk of your traffic overnight. Additionally, you run the chance of acquiring a manual penalty by Google’s spam team.
Overcoming an algorithmic penalty will try out your patience as you will have to clean-up any risky links and await Google to re-evaluate your link profile, before your site can recover.
To guarantee that link building has positive long term effects to your business, your SEO agency should:
1.) Take a look at backlink profile regularly to make sure that all links pointing to the domain and relevant, of quality and spam free.
2.) Contact webmasters to obtain any risky links removed in addition to submitting a disavow request to Google.
3.) Develop content on your site that attracts links naturally.
4.) Develop relationships with bloggers, media, local organisations and getting the news out relating to your company, its initiatives along with the useful resources that it offers.
5.) Engage with influencers with your industry on social websites.
6.) Seek your approval before brokering any links as well as providing you with entry to a log of all links they may have created for you.
1.) Request a complete selection of links created by your SEO agency. This would range from the date the website link was brokered, the linking URL, the destination URL (URL on your own website) in addition to anchor used. Go through the list, highlighting any general web directories, irrelevant sites, articles or guest posts and times when keywords happen to be used as the anchor-text (i.e. “Melbourne Property Brokers”). If a lot more than 5% in the links are highlighted, then you certainly 40dexppky cause for concern.
2.) Conduct a manual link check via Webmaster Tools
In your own Google Webmaster Tools account, navigate to your web page and abide by these steps:
From the left menu, click Search Traffic
Click Links for your Site
Under Who links one of the most, click More
Click Download Latest Links
This file depicts links in your site from latest backwards over time. Scan through these on your discretion to identify risky links.
3.) Recruit a search engine optimization company that specialises in penalty recovery to conduct a full link audit.
If you have identify risky links and you will have conducted large scale link building before, this really is a worthwhile investment. SEO companies that have proven experience of penalty recovery will get access to various paid tools that offer deeper insights into risky links.